Succi & Saicali Creative team

Whirpool Brastemp - Meme Tribute

In the 90’s, a campaign turned Brastemp into Brazil’s most iconic home appliances brand.

It was so popular that it became part of our culture.

But, over the years, the brand lost its touch.

So, when it was time to launch Brastemp’s new generation of products, we decided to bring this campaign to the 21st century.

We put together Brastemp’s classic commercials with the most famous brazilian memes.

The meme's protagonists auditioned to take the old actors’ place.

A tribute from the new generation to Brastemp’s previous generations.