Succi & Saicali Creative team

Skol Beats - Drink Right F*** Right

The task was to convince young people to drink responsibly. And what better way to do that than to come up with an argument they couldn’t ignore: drinking too much gets in the way of good sex. The campaign was simple and started as a callout to Brazilian nightclubs: If you drink right, you f*** right.

We made a movement out of the campaign and spread the message across the country.